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»why are you doing this?« is run by Thorsten Konrad, a Berlin based freelance director and senior art director specialized in web- and motiondesign. He works for his favourite brand adidas and digital agencys like Neue Digitale/Razorfish, Scholz&Friends Interactive, 3deluxe, ArgonautenG2, METAphrenie and many others. Furthermore he is one of guys behind the award-winning design magazine encore.

He is always looking for new projects. So don't hesitate to contact him.

why are you doing this?

Ericsson CES 2012 Brand Film

via vimeo.com

At this year’s International CES (Consumer Electronics Show), which took place in Las Vegas, Ericsson’s CEO Hans Vestberg delivered a keynote addressing the future of “The Networked Society”.

London based Global Brand Experience Agency, Jack Morton, contacted Onesize for creating a 2+ minute brand film for Ericsson, which in a nutshell explains where Ericsson is coming from and where it’s going. Onesize asked me to join their ranks in the making of this movie.

The film opens Hans’ Keynote by introducing Ericsson’s “Networked Society” to the audience.
A fully CG, animated film is the result, scored and sound designed by Echolab.

Jan 17 2012
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