why are you doing this?
a collection of contemporary goodness.

»why are you doing this?« is run by Thorsten Konrad, a Berlin based freelance director and senior art director specialized in web- and motiondesign. He works for his favourite brand adidas and digital agencys like Neue Digitale/Razorfish, Scholz&Friends Interactive, 3deluxe, ArgonautenG2, METAphrenie and many others. Furthermore he is one of guys behind the award-winning design magazine encore.

He is always looking for new projects. So don't hesitate to contact him.
why are you doing this?
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Christian Löffler - Blind 

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Leslie Clio - I Couldn’t Care Less

Permalink Source: youtube.com

Robbie Williams ft. Dizzee Rascal - Going Crazy (by Bacon Production)

Permalink Source: vimeo.com

Introduction: Get Back.

Permalink Source: vimeo.com

Bon Homme - Mother

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Micro Mayhem! (by Stoopid Buddy Stoodios thx @skiphubley )

Permalink Source: vimeo.com
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The Vein / Magma

Inspired by the writings of John Bunyan. ‘Pater Noster’ is latin for ‘Our Father’ - it is the abstract exploration of a couple navigating their relationship, thru the storm of the life journey.

Permalink (2 notes)Source: vimeo.com

Join Come4.org and help Asta change the way we view sex. (thx tobi)

Permalink (1 note)Source: vimeo.com

Dono understand the hype about this track, but here it is: Daft Punk - Get Lucky (directed by @serafinowicz )

Permalink Source: vimeo.com

DJ Koze - “Nices Wölkchen feat. Apparat” (by pitchforktv thanks @benefritz)

Permalink Source: youtube.com

wow - great move! On Sachin’s 40th birthday, here is something for the city which gave us Sachin.  An adidas tribute (by adidascricketiin)

Permalink (1 note)Source: youtube.com

Russ Chimes - Turn Me Out (by Mathy & Fran) thx @mikekotsch

Permalink Source: vimeo.com

Wall, Lillard, Holiday & A$AP Rocky: #QuickAintFair #adidas

Permalink Source: youtube.com

Likes don’t save lives. Unicef. (made by @andersjedenfors / acne)

Permalink Source: vimeo.com